Monday, June 28, 2010

Tricks and Theory Behind the Search Engine

The other day I was talking with an old friend
of mine who has a business selling health products
through her website. She's spent a lot of money
developing her website and her product is one of
the best out there, but she just wasn't getting
enough visitors to her site to make it all worthwhile.
She told me that a couple of months ago when she
searched for her site on Google it was on page six.
Page six! Who ever looks on page six?! The amazing
thing is that now she's on page #1 for her region and
things are finally picking up.

It sounded to me like she'd employed some
smart alec search engine optimization company
to fix up her website, but she said no -- she
did it all herself! I was astonished to say the
least. Let me say this lady is NOT a webmaster
extraordinaire or a marketing guru. She's just
a single mom making products on her kitchen table.
How did she get so good at search engine optimization?

She told me that someone had put her onto a free
program called Traffic Travis. "It's harder to
explain than it is to use!" she joked. Basically
it's a piece of software with all the tools used
by these professional search engine optimization
companies. It helps you find the right search terms
to focus on, then it analyzes your site, analyzes
your competitors' sites, shows you your linking
relationships and pulls all the information you need
into one screen.

You have to remember, though, that this lady is
just a stay-at-home mom who didn't know her Google
PR from her elbow. Fortunately the software came
with tutorials that explained important concepts
as well as how to use the software, AND some
really comprehensive bonus material which revealed
all the tricks and theory behind the search engines.
"Once you start to read about it you just want to
learn more. And then once you've learned more, you
want to analyze your site down to its bones. And
then you want to analyze everyone else. It's totally
addictive! I never knew that stuff was there!"

Armed with this knowledge she was able to tweak
her site and within a couple of weeks she was seeing
a real increase in traffic. "The site is finally
starting to pay for itself! It's my baby, it's so
nice to see it growing!"

If you've got an online business struggling because
you're simply not getting enough visitors, then I
encourage you to take my friend's lead.

When you consider how much you'll learn and how much
extra business you could earn, and the fact that the
software is FREE... I think it's at least worth
taking a look, don't you?


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